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Software I use for UX research and design hybrid projects

Your own needs will vary depending on the project, but these seem to be the most common software tools I use in the user research/design process.


For drawing up user journeys, personas and user flows.

Google forms

Creating surveys is relatively easy sharing them is simple if you know your participants contact details. Can also export data for analysis in Google Sheets, Excel, SPSS or other tools.

Morae Recorder/Manager

Great if you have a physical lab set up. Morae Recorder lets grab footage of on screen activity and the participants face as they interact with your designs. You can also record keyboard strokes and mouse movements. With the camera placement, you can record interviews too.

Morae Manager lets you analyse your data, or you can export it for analysis for specialized analysis tools such as NViVo.

Google Analytics

Can see who's looking at your site, what they're doing and keep track of conversions.

Google Optimize

Can't decide which design to choose? Set up multiple versions and see which one performs better.


Great for coding/theming and analysing qualitative data and even does basic descriptive statistics for quantitative data. Can import text, audio and video data too.


Has pretty much everything you need for quantitative UX research. Just need to ensure you're using the right statistical analysis method.

Balsamiq mockups

Sketch lo-fidelity wireframes for testing.